101 Ways to Advertise Your Business. Be a successful Businessman.

TABLE OF CONTENTS 1 INTRODUCTION

 HOW IS ADVERTISING DIFFERENT IN 2018?...

 STAND OUT OR NEVER BE KNOWN........................

7 IMPORTANT MESSAGES IN 2018...........................8 

CREATE AN ADVERTISING PLAN..........................10 

AN EFFECTIVE ADVERTISING PLAN FOR 2018 TACKLES A WIDE RANGE OF MEDIUMS AND IT DELIVERS A CLEAR MESSAGE. IT ALSO PROVIDES CONSUMERS WITH A CLEAR SOLUTION TO THE EVER-POPULAR QUESTION, “WHAT DOES THIS BUSINESS DO FOR ME?”.....................................11 3

 WORD OF MOUTH IS STILL KING........................13 #1: 

FOCUS ON CUSTOMER SERVICE....................13 #2:

 LOCAL OFFERS..............................................14 #3

: BE ACTIVE IN THE COMMUNITY....................14 #4:

 SPONSOR LOCAL ACTIVITIES.......................14 #5:

 ASK FOR THE RECOMMENDATION.................14 #6: 

ASK CUSTOMERS TO COMPLAIN....................15 #7:

 KEEP THE PROMISES YOU MAKE...................15 #8: 

DO MORE THAN THE MINIMUM.....................15 #9: 

SATISFY THE UNHAPPY CUSTOMER..............15 #10:

 AS FOR REPEAT BUSINESS LATER, TOO......15 #11:

 LOOK THEM IN THE EYE..............................16 4 

FREE WAYS TO ADVERTISE YOUR BUSINESS......17 # 12: 

GOOGLE LOCAL..........................................17 #13: 

GOOGLE COUPONS......................................17 #14: 

CHECK OUT YELLOW PAGES ONLINE...........18 #15: 

GET ON YAHOO LOCAL................................18 #16: 

GET REVIEWS ON YAHOO LOCAL.................18 #17: 

SEND OUT PRESS RELEASES........................18 #18: 

TRADE WITH OTHER BUSINESS OWNERS. . .18 5 

BUILD A WEBSITE..............................................20 - 2 - #19: 

BUILD A WEBSITE.......................................20 #20: 

GET YOUR WEBSITE LISTED IN SEARCH ENGINES..........................................................20 #21: USE SEARCH ENGINE OPTIMIZATION.........21 #22: 

KEYWORD RICH TITLES..............................21 #23: 

WRITE AN EFFECTIVE META TAG.................21 #24: LOCAL.COM.................................................21 #25: 

CRAIGSLIST................................................22 #25: 

GET A BLOG.................................................22 #26: 

SET UP A NEWSLETTER...............................22 #27: 

REGULAR EMAIL CAMPAIGNS......................22 #28: 

ALERT EVERYONE THROUGH A PRESS RELEASE...........................................................23 #29: RUN A CONTEST..........................................23 #30: 

GET IT PRINTED..........................................23 6 

SOCIAL MARKETING AS ADVERTISEMENT..........24 #31: LINKEDIN...................................................24 #32: 

FACEBOOK..................................................25 #33: 

MYSPACE.....................................................25 #34: 

VISIBLEPATH..............................................25 #35: 

SOFLOW......................................................25 #36: 

ORKUT.........................................................25 #37: 

TWITTER.....................................................25 #38: 

DIGG.COM...................................................26 #39:

YOUTUBE.COM.............................................26 7 

FOCUS ON SEO...................................................27 #40: HEADERS....................................................27 #41: 

KEYWORD PLACEMENT................................27 #42:

 KEYWORD DENSITY....................................27 #43: 

HYPERLINKS...............................................28 #44: 

WEBPAGES..................................................28 #45: 

FOCUS ON THOSE KEYWORDS.....................28 #46: 

GET LINKS IN..............................................28 #47: 

LINK YOUR SOCIAL NETWORK SITES..........28 #48: 

LINK HOW TO ARTICLES.............................29 #49: 

HUBPAGES (FORMER SQUIDOO).................29 #50:

 HUBPAGES..................................................29 #51: 

NETWORK FOR LINKS.................................29 #52: 

EZINEARTICLES.COM..................................29 #53: 

OTHER ARTICLE DIRECTORIES....................30 #54: 

FORUMS YOU VISIT....................................30 #55: 

ANY PLACE ELSE.........................................30 #56:

 DO NOT FORGET EMAIL...............................30 8 

WORK THE BLOG................................................31 - 3 - #57: 

POST REGULARLY........................................31 #58: 

INTERACT WITH OTHER BLOGS..................31 #59: 

WRITE A GUEST POST.................................31 #60: 

BE UNIQUE..................................................32 #61: 

PLACE A BOOKMARK TOOL..........................32 #62: 

BECOME A RESOURCE..................................32 #63: 

CREATE AN EFFECTIVE LANDING PAGE.......32 #64: 

INTERACT WITH OTHERS............................32 #65: 

PAID SEARCH..............................................33 9 

HOW TO STAND OUT..........................................34 #66:

 GET ON TELEVISION...................................34 #67: 

GET ON RADIO............................................34 #68: 

OFFER LOCAL DISCOUNTS...........................34 #69: 

WRITE FOR THE PAPER...............................34 #70: 

AVOID THE GRAPHICS, BUT GO BIG............35 #71: 

DO GO FOR MEDIUM....................................35 #72: 

FOCUS ON LIVE CHAT..................................35 #73: 

OFFER A FREE SERVICE...............................35 #74: 

EXPAND YOUR SERVICE AREA.....................35 10 

TIPS FOR ADVERTISING YOUR BUSINESS LOCALLY FOR LESS.............................................37 #75: THE BASIC BUSINESS CARD........................37 #76: 

FLYERS STILL WORK...................................37 #77: 

USE YOUR CAR............................................37 #78: 

CHECK OUT YOUR CHURCH..........................38 #79: 

GET LISTED IN YOUR CHAMBER OF COMMERCE.......................................................38 #80: 

GET INVOLVED IN SCHOOLS.......................38 #81: 

PAPER COUPONS WORK..............................38 #82: 

CHECK OUT TRADE FAIRS...........................38 #83: 

USE THE CLASSIFIEDS................................39 #84 

USE PROMOTIONAL TOOLS..........................39 11 

NETWORKING TIPS THAT WORK......................40 #85: 

LOCAL BUSINESS NETWORKING.................40 #86: 

WRITE A DIRECTORY..................................40 #87: 

BUILD YOUR BLOG WITH OTHER BUSINESSES .........................................................................40 #88: TWITTER ABOUT OTHERS............................41 #89: 

CHECK OUT YAHOO GROUPS.......................41 #90: 

GO WITH THE MOMMY BLOG.......................41 #91: 

NETWORK WITHIN GROUPS........................41 #92: 

PULL TOGETHER FOR A CONTEST................41 #93: 

CHECK OUT INTERNET RADIO.....................42 #94: 

FLYERS EVERYWHERE.................................42 - 4 - 

A CONCLUSION WITH MORE..................................43 #95: 

DO HIRE A PRO..........................................43 #96: 

DO NOT FORGET THE SALES PAGES.............43 #97: 

GET ELECTRONIC IF YOU CAN.....................43 #98: 

RESEARCH WHAT’S NEW.............................43 #99: 

GIVE A SEMINAR.........................................44 #100: 

TALK ABOUT YOUR BUSINESS...................44 #101: 

DO NOT HIDE IT: ASK FOR THEIR BUSINESS .........................................................................44

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